Are you in a quest to know how to increase your Instagram followers? Have you been posting a lot to your Instagram account, but still not getting any followers? Well, let me tell you, you’ve come to the right place. You don’t have to worry anymore. Here, I’ll be sharing with you 11 highly effective ways to increase your Instagram followers. By applying all these techniques and strategies you’ll definitely be able to increase your Instagram followers and bring more traffic to your landing pages.
Instagram has become an integral part of our life. A day without Instagram seems impossible. Increasing your Instagram followers can help you bring more traffic to your website and ultimately increase your sales. If you have a business or you just normally want to grow your Instagram presence, then it’s your time to learn some effective techniques. So, let’s get started-
1. Optimize Your Account:
Once you have created your account, the immediate thing that you have to do is to optimize your account. Try to keep your username as same as your business name or other social media handles. The username should be easily recognizable and searchable to your audience.
Your bio is going to be your best weapon to grow your Instagram followers, so it should be informative and actionable. Make sure you wisely use 150 characters in your Instagram bio. Mention who you are, what you do, and the reasons to follow you in your bio. You can add your website link in your bio, that’ll directly bring traffic to your business website.
Upload a very clear profile picture, make sure that people can easily recognize your brand or you just by giving a glance at your profile picture.
2. Post Content Consistently:
Consistency is the secret to growing followers on Instagram. One great post may give you a follower, but to retain that follower you’ve to post regularly. Therefore, keep posting exciting and captivating content consistently to keep your followers engaged with you or your brand. Also, try posting content at the same time.
3. Use Relevant Hashtag:
Hashtags are the most powerful technique to increase your Instagram followers. Using the right hashtag in the right post can expose you to a large audience. Hashtags help people to find your post easily, and audiences from another’s post may reach you just by following one single hashtag. Use relevant hashtags to your posts and be thoughtful while choosing one. Instagram also allows users to follow particular hashtags, so they can find their desired content just by searching a hashtag.
4. Write Compelling and Shareable Captions:
Writing compelling and engaging content will give your post a wider reach. Captions give you the option to share more information and context about the photo or video. Although, Instagram allows captions up to 2,200 characters that doesn’t mean that you’ve to add that many characters to your captions, always keep in mind that quality is more important than quantity. Just make sure that your caption is compelling and shareable so that your followers share them and you get more reach.
5. Use Keywords:
Use relevant keywords to appear more in searches. You’ve to appear more in searches to get new followers, for that you’ve to use keywords smartly. Use the keyword in your username and account name also. In the caption of your post, include the targeted keyword as much as possible.
6. Schedule Your Post:
Scheduling your post in advance helps you to efficiently handle all your upcoming posts and gives you the time to write compelling captions well in time, and also it allows you to make your Instagram grid aesthetic. It also saves your time and energy. Tools like Hootsuite and Sprout Social can be useful to schedule and manage all you upcoming posts in advance.
7. Tag Your Location:
By adding your location, you can make your Instagram posts, stories and reels more visible and discoverable to your audience. It can be your city or the place where the picture or video was captured. The location has its own Instagram feed, so when you add your location to your post you allow yourself to appear more in the searches. Adding location to your local business can help you get more customers in your physical stores.
8. Link Your Instagram Everywhere:
Let your existing audience know about your Instagram account. This is the direct way to bring traffic to your account. So, add your Instagram account link in your website footer or sidebar, email footer, in the bio of other platforms like Facebook, Twitter etc.
9. Make Use of All the Format:
Instagram provides different kinds of formats like feed posts, stories, reels, so the smart option is to use all the formats of Instagram to reach a wide range of audiences. Some followers may be a fan of reels but they don’t like pictures, so by using all the formats you’ll cover every kind of audience.
10. Post Unique Content:
If you want to increase your Instagram followers then posting unique content is highly important. The internet and Instagram are already filled with loads of content, that’s why it’s necessary to post unique content to get the attention of the audience among millions of posts. And also building your own content style helps to attract the audience.
11. Use High-Quality Images and Use Editing Software:
The picture quality on Instagram matters a lot. Your followers on other platforms like Twitter and Facebook may forgive you for one or two low-quality pictures, but on Instagram it’ll be a negative impact on your profile. So always post high-quality photos and make sure you’re editing them before posting. You can also use relevant filters for your photos to make them look spectacular. But always be careful while using a filter, make sure that your filter is not making the photo look fake or over edited.
Increasing your Instagram followers can seem like a tough job, but if you follow these strategies and techniques then you’ll surely be able to grow your followers on Instagram.